

Startup details
Founded
2017 (website) 2021 (Company)
Funding
$301k – $500k
Employees
8
Business Stage
Seed
Presentation
Management Team

Ottavia Pittaluga
CEO – Marketing strategist

Alberto Carteny
Co-Founder – FFF investor – B2B Sales

Simone Lezzi
Art Director

Lorenzo-Vittorio Pittaluga
Visual Designer

Massimo Spadoni
Angel Investor
About Startup
Discovery E-commerce Ecosystem.
Vision
ShopTheLook aims to become the unified identity card for fashion customers, via A.I. and machine learning.
Problem & Opportunity
USERS: A lot of jobs to do to find online clothes they have seen worn by a stranger ||| BUSINESSES: Difficult to set up in the correct way e-commerce
by non-technical staff and to have disponibility of advanced technology on their e-commerce ||| CREATORS: Impossibility to demonstrate their real conversion rate to the companies.
Value proposition
Users = customers APP a personalized shop online ||| businesses = merchants CMS for fashion e-commerces ||| creators = influencers access pre-negotiated relationship with brands and a dashboard to control their performance
Screen reader support enabled.
Business model
B2C2B
Go-to-market plan
2021 marketplace ita/en ||| 2022 marketplace es/fr + CMS & Plugin e-commerce Saas ||| 2023 marketplace ru/cn Social media platform ||| 2024 marketplace jp/kr + affiliate network platform ||| 2025 others countries+Virtual mirrors.
Pilot projects
Dropshipping in partnership with local companies.
Clients
We work with over 60 merchants. The complete list is available at https://shopthelook.it/partners.
Ask
We are looking for strategic investors, to complete our seed round of €1.800.000, and business partners.
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