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Startup details




$126k – $250k



Business Stage




Management Team

Andrey Makarov

Founder & CEO

Maria Makarova

Strategy Director/Co-founder

Mikhail Gribkov


Irina Khaykina

Head of Sales

Irina Mazhibrada

Business Analyst

Elena Kravtsova

Data/Business Analyst

Gulnur Chekirova

Project Manager

About Startup

Fashion collection forecast and management AI platform.


To avoid overstocks and understocks we help fashion brands to be more effective in collection production, prevent revenue loss and become more sustainable.


We integrate brand’s historical sales data, product attributes and external trends relevant specifically to a brand, to be run through AI models to Produce only items that will be highly demanded! 

Problem & Opportunity

Consumer’s buying behavior is constantly changing. Retail margins are thin and the competition is fierce. Fashion brands are losing 1 trillion EUR in revenue annually due to overstock and understocks. The problems with stock management arise from the lack of accurate preproduction demand forecast and lack of a tool with useful collection analytics in one place. 

Value proposition

Gfaive all in one Fashion Collection forecast and management platform provides brands in one tool with:
– Assortment optimization (best category balance)
– Collection evaluation (which product attributes will be demanded the most)
– Demand forecast (know which item where and when will be sold)

Achieved Results:
– Reduce production costs by eliminating overstock situations – 30,34%
– Increase of sales just by eliminating only out-of-stock situations by 0,5%
– Increase of Sell Trough Rate by 5,35%

Business model

Our business uses a one-time on-boarding fee and monthly subscription model. Our customers pay an on-boarding fee to have the platform adjusted to the brand’s specific data and infrastructure. The monthly subscription fee is for model retaining and external fashion trends update. Our customers receive Return on their Investment within the 6 months.

Go-to-market plan

Gfaive is scaling through direct sales to the brands. We also work on partnerships with channel partners working with fashion brands. Gfaive participates in industry conferences, such as World Retail Congress, Retail Week, Shop Talk and others.

Management team

Andrey Makarov – Co-founder and CEO, 30+ years in corporate Business Development and Strategy
Maria Makarova – Co-founder and CMO, 15+ years in B2B Marketing Strategy development and positioning.


We ask for 200k EUR seed investment to finalize MVP development, testing and new customer acquisition. We are looking for strategic partners in system integrators, business consultancy firms and business angels working specifically with fashion market.

Pilot Projects

Kari, Albini Group.

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