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Startup details




$126k – $250k



Business Stage




Management Team

Shivang Desai


Chandralika Hazarika


About Startup

Mobile body scanning, 3D avatars, Digital clothing, Virtual fashion shows and photo-shoots.


Solve the biggest design, scaling, selling and sustainability problems of the fashion industry using human body data.


Use human body data to revolutionize fashion design, supply chains, e-commerce, and consumer purchases.

Problem & Opportunity

Consumers shopping online have poor or no methods to identify their clothing size in different brands. Free e-commerce return policies are abused for look and fit. Luxury fashion brands are limited by physical locations and not able to go global. The market opportunity is worth $169 Billion.

Value proposition

Bigthinx AI carries out a 3D body scan using smartphone photos and calculates 44 precise body measurements and clothing size information, creates a personalized virtual avatar and digitally recreates 3D clothing from any 2D image instantly to show how it would look, fit and drape as if in reality.

Business model


Go-to-market plan

Primary Segments:
1. E-commerce Fashion
2. Luxury Fashion

Marketing & Sales:
1. Inbound: Media coverage, Public Relations, and Strategic partnerships.
2. Outbound: Social Media advertising (Instagram, Facebook, LinkedIn), Sales Channel Partners (non Europe & USA), and Direct Sales (Europe & USA).

Management team

SHIVANG DESAI Serial entrepreneur, Techie, MBA, Architect
Shivang Desai is a serial entrepreneur with 13 years of professional experience who has founded four startups. His current role is as the co-founder, CEO and CTO of Bigthinx, an Artificial Intelligence company focused on Fashion and Retail. He earned an MBA in Finance & Strategy at Case Western Reserve University, Ohio, USA and has previously founded three successful startups: Swallow Systems – one of the first drone manufacturers in India, The BranDR Inc. – a marketing and branding company for medical professionals in USA, and Ztocky – an influencer marketing platform based on the stock market. Apart from startup management, operations and scaling experience, he is also a proficient coder, technical artist and 3D modeler.

CHANDRALIKA HAZARIKA Branding specialist, MBA, Architect, Fashion Designer
A branding and marketing professional with over 10 years of experience, Chandralika turned her attention to digital entrepreneurship with a focus on building digitally empowered brands. She strives to build simple, well positioned, and intuitive high tech products that anyone can quickly understand and adopt. At Bigthinx Al, she is building revolutionary new ways to put consumers first and foremost in the digital space with its products, Lyflike and Lyfsize for fashion, retail and fitness. She has leadership experience with different cultures and has managed several diverse teams globally. In addition, she has been a part-time fashion designer and owns a fashion label called Velvet Piano.


Bigthinx is looking for e-commerce and luxury fashion customers in the European and US market, and sales channel partners for global markets irrespective of geography, to help fashion brands benefit from human body data and visualization for design, pattern making, manufacturing and increasing sales.


FashionXchange (Asia), FalconTailor (Sweden), InchStreet (India), Estylo (India).

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